In 2013 Flavio Quiles and his wife created Tierra Mendocina, a store with the best wines from Mendoza. The two brought the best boutique wine cellars from the Argentine city and renowned ones such as Catena Zapata, Zuccardi, and Rutini. Now they have more than 2,000 labels and offer classic malbec and torrontés, focusing on sensory tastings featuring Mendoza's top boutique and classic wines.