Alban is the CEO of G2 Esports. Prior to G2, he led the commercial agenda for Riot Games in EMEA and the Global Gaming and Esports agenda at the Coca-Cola Company. Prior to Coca-Cola, Alban spent 10 years on the agency side at Havas Sports & Entertainment on clients such as adidas, Hyundai & Kia, Sparkasse, Lacoste, Europcar, Unilever, and Louis Vuitton.