PWR prides itself on being one of the most popular organisations of its type, creating world-class gaming and entertainment content across multiple platforms, amassing more than 159 million views in the past year. PWR is also focused on growing the competitive arm through development of individual players and their brand identity. PWR is supported by a team of leading strategists, artists, game developers, designers, editors, production, communications, and social media specialists who help bring the brand's vision to life. PWR's commitment to inclusivity, creativity, and positive community impact mirrors Lachlan's and Loserfruits' ethos and resonates with gamers and creators alike.