Owner and organizer of the LMF Festival, the agency Playbox, was founded in 2003 as a below-the-line (BTL) agency and provides a comprehensive BTL service with 20 years of experience in designing and implementing promotions and events. Through its "turnkey" projects, the agency has gained recognition and naturally expanded its activities.

Thanks to national coverage, large capacities, and in-house production/import of equipment, Playbox agency offers services in organizing festivals, brand promotions, trade promotions, retail activities, HoReCa promotions, outdoor promotions, and events. Recently, they have also started operating beyond the borders of Croatia.