Beauty entrepreneur Rabia Ghoor is no stranger to the business of beauty. As the CEO and founder of swiitchbeauty, the Pretoria-born entrepreneur juggles scaling the business she started out of her bedroom at 14 while simultaneously navigating the challenges of growth and self-discovery. With the help of tutorials, reviews from customers and an interactive Instagram page, she gradually developed her products. swiitchbeauty today sells brushes, makeup and skincare products.