Born in Toronto to parents of Italian descent, Elena Pacienza has her mother's elegance and her father's flair for life, so it is only natural that she progressed into the fashion arena as a makeup artist. Even as a child, she would take her mother's eyeliner and lipstick and use it to colour instead of crayons. After working at a top agency for 5 years, she left in pursuit of more creative endeavors in places such as London, Milan, New York, and Mumbai.

She continues to pour her heart and passion into what she does everyday, whether it be fashion, advertising, television or celebrity faces. Elena has worked on ads for Nike, Aritzia, Nintendo, Holt Renfrew, and Adidas and the faces of Rachel McAdams, 50 Cent, Michael Caine, and The Pussycat Dolls to name a few. Travel has enabled her to be published in Toronto and abroad; BMM and Elle in Italy, People in U.S.A., Elle in Toronto, and Cosmopolitan in India.