Keep it Vertical is a positive lifestyle brand started by Jhoe Virago. It consists of many moving parts like fashionable apparel, a lifestyle blog and a poetry book - all used to promote positive mental health practices while reminding others to Hear, See and Speak No Evil. Keep it Vertical's CEO, Jhoe Virago self-published a poetry book titled "D.C.F.S" or "Delicately Caring for Savages". D.C.F.S is a short collection of poetry she wrote as a suicidal child in the foster system. Keep it Vertical's Vintage Good Vibes Only Squad is in collaboration with the Mayor of Los Angeles, giving back to women in LA transitioning out of homelessness.