Devoción is a Colombian coffee brand launched in 2006 to produce the freshest coffee imaginable — roasting provides only half of coffee's flavor, while mere freshness of the beans does the rest of the work. And yet, most coffee beans sit around for months, losing flavor every day. That's why the Devoción team does everything short of picking the cherry, and do it faster than anyone else — we hand-select our 1,000+ farm partners, dry-mill at our Bogotá facility, control the export process, and roast in Brooklyn.