Tourism Promotion Services trading under the brand name Serena Hotels pioneered a new form of Tourism over 40 years ago. The Company was founded with the strategy that very few locations are unsuitable for tourism activities and that it is often possible to combine developmental objectives with real economic sustainability and profitability for multiple stakeholders and destinations. It strived to bring best practices in social, cultural, environmental and economic development to some of the most deprived, remotest and yet alluring but most fragile areas in the world. Whilst developing its properties in areas relatively excluded from globalization, Serena Hotels relies on an ethical framework, in-depth risk and environmental analyses and a policy of constant innovation. It has contributed towards economic growth, development of tourism and a range of ancillary services, development of local human resources, as well as conservation of cultural and natural heritage, while reducing the ecological foot print of its properties to the minimum possible.
 

The Company focuses on innovation and programs that respond to the needs of the environment, economy and society/communities – the fundamental tenets of Sustainability. Serena Hotels continues to play its part by aligning its programs towards achieving the Sustainable Development Goals (SDG) set out by the United Nations Development Programme (UNDP). These help to direct the Company's sustainable development agenda by aiming to inspire its various stakeholders take a wider consideration encompassing a long-term view when making business decisions.
 

Serena Hotels has integrated its initiatives under three key focus areas namely, Responsible Business, Environment and Community Engagement under the definition of "Sustainability."
 

Serena Hotels has established itself as one of the world's leading hospitality brands offering quality accommodation, unique holiday and conference solutions, cultural heritage and adventure tourism. Its collection of 35 unique hotels, resorts, safari lodges and camps, palaces and forts located in East Africa (Kenya, Tanzania, Zanzibar, Rwanda, Congo DRC and Uganda), Mozambique and South Asia (Pakistan, Afghanistan and Tajikistan) are in some of the world's most interesting, enchanting, historic, and exotic settings. Perched within the 110,000-acre Ol Pejeta Conservancy, which features a higher wildlife-to-area ratio than any of Kenya's national parks, Sweetwaters Serena Camp is one of the most exclusive tented safari camps in the country. Located on the Laikipia plains, 17 kilometres from Nanyuki and 217 kilometres from Nairobi.