'VR Collezioni', which reflects his Italian-style inspiration and commitment to elegance and movement. VR was born in 1988 with the purpose of being the premium brand within an industry that marketed other international brands such as YSL, Pierre Cardim and Giorgio Armani. In 2011, the brand became part of the Inbrands Group, which owns the Ellus, Ellus Second Floor, SPFW, Bobstore, Alexandre Herchcovitch, Richards, Salinas and Tommy Hilfiger brands.