The sense of smell is the most powerful of the five, directly linked to the amygdala and hippocampus, the areas of the brain holding all of our emotions and memories. This explains why we'll catch a whiff of certain smells that instantaneously transport us to another time or place or remind us of a specific person. Essentially the Lit Lab Project encapsulates a memory into a candle in real time, and that specific fragrance blend is the portal to these memories. It's an incredibly visceral experience that explores the dichotomy between past and present, ultimately bringing people together irrespective of distance or realistic circumstances.