Susan Coss is a mezcal aficionado. Her story has its origins in marketing and communications in the sustainable food and beverage industry. Susan served as the director of the Eat Real Festival, as well as the Center for Urban Education about Sustainable Agriculture (CUESA), the organization behind the iconic San Francisco Ferry Building Farmers Market. She has spent time in Oaxaca, developing relationships in the food and beverage arena, and cultivating her private collection of mezcal. Today she is responsible for the blog Mezcalistas, and organizes tastings and events, like the Mexico in a Bottle mezcal event, the largest of its kind in the United States.