Dine Sustainably with Priceless & 360°Eat Guide
Priceless, in collaboration with the 360°Eat Guide, is excited to offer our cardholders an exclusive 10% discount at handpicked restaurants across the Nordic region. This is more than just a dining offer; it's an invitation to immerse yourself in a culinary journey that seamlessly blends gastronomic excellence with a profound commitment to sustainability. With transparency at the core of our partnership, every meal you choose becomes a step towards supporting a movement that cherishes both authentic flavors and the well-being of our planet. Welcome!
360°Eat Guide: Redefining Gastronomy with Sustainability and Transparency
Pär Bergkvist, founder and editor-in-chief of 360°Eat Guide, is on a mission to revolutionize the restaurant industry by combining gastronomy with sustainability. With years of experience in the field and a deep understanding of the industry's shortcomings, he embarked on a journey to create a guide that goes beyond taste and aesthetics. Pär recognized the huge potential to change the restaurant industry by prioritizing sustainability and addressing its impact on our climate and treatment of employees.
The inspiration and the challenges
Pär had been a judge on The World's 50 Best Restaurants for years and was familiar with the judging process. However, he noticed a significant gap in the industry's focus on sustainability. Pär explains, "None of these guides bothered to look at sustainability in 2019, the year we started. Remarkable, you might think, given the food industry's impact on our climate - and the way restaurants treat their employees." This realization inspired him to create a guide that not only evaluates the taste and quality of food, but also the sustainability practices of restaurants.Developing the methodology and criteria
In order to create a robust methodology for evaluating the sustainability of restaurants, Pär worked with several organizations, including KRAV, MSC and the World Wildlife Fund WWF. Advisory board members, renowned chefs in the Nordic countries, also provided their insights. Pär emphasizes: "Humanity knows how to be sustainable, the problem is that we don't do it. By incorporating sustainability into the rating process, 360°Eat Guide encourages restaurants to adopt more sustainable practices.Taking a holistic approach
360°Eat Guide takes a holistic approach to gastronomy and sustainability in the Nordic food scene. Pär believes that sustainability should include not only environmental aspects, but also social factors. He says: "The benefits are primarily about our climate and respect for our planet. But it's also about people. The 360°Eat Guide asks questions about farmers, suppliers and employees. Today, the social aspect of sustainability is at least as important as the environmental.Inspiring sustainable dining experiences
There are many innovative and inspiring examples in the field of sustainable gastronomy. Pär is particularly impressed by restaurants that prioritize comprehensiveness and consider various aspects beyond the food itself. He says: "They focus on excellent products, but they also consider everything from staff, food waste, packaging, relationships with farmers and communication with guests. These restaurants serve as role models for the industry, demonstrating that sustainability goes beyond a single element.
